For our fifth anniversary of the NACLB, we’re bringing it back to Vegas and making it better than ever. In addition to the wealth of knowledge you’ll receive about commercial finance, we wanted to provide you with some insight regarding something everyone needs: marketing.

This year we’ve decided to provide an entire afternoon for you full of sales advice, social media best practices, search engine optimization facts, and more. We’ll be here to give you hands-on, tangible advice, in addition to answering any and all questions you might have regarding your company’s digital marketing presence.

So What Is Digital Marketing? Why Is It Important?

Digital marketing is the ecosystem of tools which make up your company’s brand on the internet. It consists of your website, your social media presence, how your business is found online, email marketing campaigns, and more. You may think that your business does not need any digital marketing, but we all know very, very well that in this day in age in our society, we are never very far from our mobile devices – and neither are your customers.

What Will I Learn At The Marketing Seminar?

The marketing seminar will be split into different sections. During one of the sections, you’ll be able to visit different exhibits and learn about specific aspects of digital marketing. For example, if you’ve got a LinkedIn profile, but are not sure how to use it or what to write in it, we’ll help to give you suggestions and point you in the right direction. Additionally, you’ll have the opportunity to speak with one of our lead strategists, to learn best practices of following up on leads. After speaking with us individually, you’ll have the opportunity to ask questions to our marketing panel as well.

Regardless of your understanding or ability of marketing and how to be successful in our digital world, this year’s marketing seminar is a place for everyone to learn and ask questions to better themselves and their business.